I am currently the UX/UI leader for Decathlon Ireland, where I also handle tasks such as frontend development, graphic design, and data analysis, among others. I've had the opportunity to deepen my skills with tools like Google Analytics, Figma, and Creative Elements, among others.

I have been involved from the inception of Decathlon Ireland's first physical store to the redesign of its website, significantly improving the user experience and updating the corporate identity. Additionally, I have worked on enhancing SEO positioning and served as a web marketer.

This diverse skill set forms the foundation of my current role, which is to create a better platform that allows users to interact with it in an organic and intuitive way.